Terms and Conditions
Disclaimer of liability will specify the damages that one party e.g. e-commerce store owner, will be obligated to provide to the other e.g. customer, in the event of product failure and should reflect the level of risk involved. It will also specify what the e-commerce store owner will not be responsible for in the event of any loss, liability, damage (whether direct, indirect or consequential), personal injury or expense of any nature whatsoever which may be suffered by the customer.
E-commerce businesses are often more vulnerable to intellectual property theft, whether it be your images, design, content, logos, product descriptions or the overall look and feel of your website. An intellectual property clause should act to ensure that brands or trademarks are not misused in any way and clearly state that nothing contained within the website should be construed as granting any license or the right to use any trademark without the prior written consent of the owner of the website.
Payment Terms should set out how payment is to be made when purchasing products and/or services from your website. More often than not, full payment is required when an order is placed by a customer. This means that as an e-commerce store, you are not required to provide any goods until payment has been received. Some e-commerce sites will stipulate that until payment has actually cleared, no orders will be dispatched. In the case where payment does not clear, the e-commerce site has a right to cancel the order completely. These extra clauses serve as further protection to a business.
Data Protection should disclose how customer’s personal information will be used, stored and protected.